Comments on: Q4: impressions versus GRPs

By: Billy

Billy — Sun, 01 Jun 2008 05:37:10 +0000

This is the nice information. I also want to suggest one online advertising network to you – Hooqy.com.

It pays 10% of referred advertisers’ expenditure and 5% of referred publishers’ earnings. Publishers have full default campaign management to manage their unsold space. Monthly payments by check or Paypal with $50 payout.

http://publisher.hooqy.com/publishers_account.php?ref=3

By: Steven

Steven — Tue, 10 Apr 2007 22:47:37 +0000

Well that's true. But it's also a question of saturation: is it clever to have that much repetitions (even with a number of ads) or isn't it? You can survey this as well, in fact it has been studied.

But my point with the 'learning campaign' is not this example alone. It's about optimization, and using real time data to do so.

By: Claudio

Claudio — Tue, 10 Apr 2007 22:26:06 +0000

For ‘The learning campaign’ part I need to stress that you should take care about using this feature in your ad serving tool. If your campaign runs for a longer period and you have, let’s say, 3 ads, at the end 1 ad is using 80% of the exposures (impressions) that are left. If your campaign still needs to run for longer period, visitors won’t look at your ad anymore. Then I guess it has the same effect as the annoying washing powder ads you see on tv, over and over again.

By: Steven

Steven — Tue, 10 Apr 2007 20:50:12 +0000

nice

By: Philippe

Philippe — Tue, 10 Apr 2007 19:57:11 +0000

Ann Hadley is talking about your two pesos

http://www.mpdailyfix.com/2…

(Yes, I managed to connect )