I'm Steven Verbruggen, Belgian new marketing / cross-media professional currently working at Nascom as an interactive strategy maven.
I bridge the gap between marketing and technology. On this personal blog I talk about trends, implementations, best practices, .. on this subject.
One of the things that can make me angry is short-sightedness, and that’s exactly what happened just now. I read in the paper Apple withdrew an application from the Appstore called “baby shaker”. The application did what it says: you have a picture of a baby and can shake your phone hard enough to get brain damage.
Some woman named Sarah Jane Brain, complained, Apple canceled the application and apologized, and that’s the end of the story.
Obviously, I fully sympathize with everything than can help avoid shaken baby syndrome, and I feel very sorry for everybody ever involved in such situations. However, an application like this is in my mind a perfect mean to draw attention to the risks and possibly avoid some cases.
Suppose you’re a teenager, installing the application, having some fun, ignorant, .. and you grow up, one day confronted with a crying baby yourself. Don’t you think you might recognize the situation, know the risks, an NOT shake the actual baby? Because I believe you’ll learn something in the end.
This video is spread by GoViral and the campaign behind not only promotes online shopping, it also gives some do’s and don’ts for e-shopping in Europe. Pretty valuable! Check it out at gimmetheinfo.eu.
I <3 Antwerp! Sure I don’t live there (I do live in Leuven), but I used to work there for about 5 years and find it a truly inspiring city. Sure, you have some misfits, but other then that there’s just so much going on.
The idea of the competition is to nominate cities all over Europe in 5 style categories: Architecture, Art, Fashion, Food and Music. Based on the votes and tips these cities get, they end up in a general ranking.
At this moment Antwerp is only 19th in the ranking, and I know they’re so much more. That’s why I decided to endorse Antwerp, and try to kick it some places up to the top.
You can help me on my mission! Just go to http://antwerp.top-spots.eu to see how the city is doing. At the very right bottom of the site you have the option to register. Take it from there! You got the chance to pick your favorite cities (pick Antwerp!) in all 5 categories.
I’m calling out: please help me promote Antwerp! Show the city the respect it deserves!
Disclaimer: Yes I’m involved in this project, I work at Nascom and we basically created the competition. However, I see this as a opportunity to put Antwerp on an international map, and that’s what I care about Any feedback on the project obviously is very welcome.
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