Elevator commercials

Steven | marketing, advertising & campaigns | Monday, 28 January 2008

2 great commercials who, by coincidence, have an elevator in common :-)
One up and one down.

Monster

(not sure who made this, who does?)

Kit Kat

(JWT Paris)

It’s hard to be a classic super hero

Steven | Random Thoughts | Saturday, 26 January 2008

I’m in!

Steven | marketing, advertising & campaigns,Random Thoughts | Wednesday, 23 January 2008

If you haven’t heard about the age of conversation, it’s a collaborative project where bloggers all around globe contributed to write a book together. A collection of the most interesting one pagers. The book is printed on demand by Lulu, and profits are donated to charity.
It’s a grassroot project, but I think it’s fair to say Drew McLellan and Gavin Heaton are more or less the fathers of the project.

See my post back then.

Today, a new book project is about to start, read all about it on Drew’s blog.
I decided to contribute, and looking forward to do so!

Good news, you can help deciding on the subject, so cast your vote.
You can choose between: Marketing Manifesto, Why Don’t People Get It? and My Marketing Tragedy (and what I learned)

Nice Ads

Steven | marketing, advertising & campaigns | Wednesday, 23 January 2008

Another Berlitz ad

Thought the previous ones where better however.

Discovered this (new?) ad website: illegaladvertising.com
2 others just for fun

Merry .. and a happy ..

We all get loads of x-mas and new year cards these days. Good to see a lot of them are digital and pretty creative. Here’s a selection of cards I received or stumled upon.

Pioneer
pioneer Nicely designed and executed in flash, if I may say this, because we made this card at These Days.

Glue
glue
I love the idea .. a quiz to win Semelflex slippers. By Glue.

Delhaize
delhaize
Place your star (and firework) above your recepients house. Nice Google Maps integration by our Belgian Agency.com colleagues.

Nascom
nascom
Flex and video upload/streaming. You guys keep on rocking Nascom!

Wunderman team Microsoft
team_microsoft
The first Silverlight card I saw. Create your own gingerbread man.

Mason Zimbler
mason_zimbler
An other Silverlight card .. about Silverlight :-)

Paratel
paratel
Well .. actually .. no comment ;)

More books!

Steven | Random Thoughts | Saturday, 29 December 2007

books

I love x-mas gifts!

Also glad my way of making pesto is backed up with the big Il cucchiaio d’argento. WITHOUT garlic! :)
But they do use pecorio as well, will try that soon.

pesto

Tweet for charity

Steven | marketing, advertising & campaigns,twitter | Wednesday, 19 December 2007

In Christmas time, charity kicks in.
In Belgium, one of the major Radio Stations, Studio Brussel, organizes an event, second year in a row, where they lock 3 presenters in a glass house without food (only protein drinks). The event is called "Music for Life", a nice theme on their normal slogan "life is music".
This year the project is about drinking water and profit goes to the red cross.

The fun thing about M4L is all kind of actions arise from the listeners, really the community :)
You’re supposed to buy records and that way they collect money.
But other ways of contributing are possible as well.

Like Bart, pretty famous in the blogosphere here. He decided to auction his 3000th tweet, aka twitter message. He asked me if I could contact our customers, but it seemed something I wanted for ourselves, These Days. And so Erwin (our boss) started bidding, and he won. He bought this message for € 400.

twitter

It means as much as: "This is the most expensive tweet ever. We don’t have any money left to pay you loads, but can offer you nice colleagues, great projects and lot of drinking water: thesedays.jobs".

Talking about win-win: we gave to charity, got a platform where we could promote our jobs at the same time and Bart saw his twitter followers grow from 250 to 273!
Nice action, nice coop.

Would you still dance with me ..

Steven | marketing, advertising & campaigns | Monday, 12 November 2007

If I was HIV positive?

1869898807_f4410894e1

That’s what the copy states in the image above.
The Girl on the image above is the host of the Flemisch version of Dancing with stars (or at least she’s involved).

What you see is a visual of the new Sensoa campaign.
Other visuals on flickr.

Boekenbeurs

Steven | Random Thoughts | Thursday, 01 November 2007

IMG_4064

Agency of the year!

Steven | Random Thoughts | Monday, 22 October 2007

I’m so proud, These Days, the company I’m working for, has won the Interactive Agency of the Year award at the Belgian Mixx awards last week. The Mixx awards are quite important in Belgium. Organised by the IAB (why isn’t there a Wikipedia entry?), and with a jury worth mentioning.

 logo_td

It’s an acknowledgement for the hard work the These Days people are delivering on a daily basis. It’s not an easy industry, but so fascinating. I really believe in the things we’re doing, I really believe in our company!
We’re always in transition, as most companies like us. I’m convinced we’re on the verge of making These Days an even better company.

If you do believe in our company too, we’re still looking for some industry professionals. You can check our jobsite for the latest open positions. Since we’re the best, we’re looking for the best ;-)
No seriously, I’m personally looking very hard for flash/flex developers, .net developers, a Silverlight aspirant, a DBA, .. If your in this field, and like to join us, give me a call!