Roy Block: nice gameplay

Steven | multimedia | Monday, 09 April 2007

Eat your heart out Wii :)

No, this is just a basic example, but it opens a lot of possibilities. Great to experiment with user interfaces and behavior.

Read about the project.

Q4: impressions versus GRPs

Steven | marketing, advertising & campaigns | Monday, 09 April 2007

Question 4 in Philippe’s new marketing FAQ: “How can impressions be compared to television GRPs?”

First the terms.
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