To the Max!

Steven | multimedia | Tuesday, 16 October 2007

I’m in Barcelona right now, on the kind invitation of Adobe. I’m attending the Adobe Max conference. Quick status.

It seems the new Adobe strategy includes several services. No real surprise, it’s a market trend. But a trend that will change the major business models.

Saw some really cool stuff already:
- Share. A central storage platform that can be integrated in all kind of applications
- Scene7: a technology Adobe recently acquired. Making it possible to use a high res images datasource and render the needed images just in time to create all kind of amazing applications (zooming, rotating, integrating, ..)
- Thermo: the missing link between designer and developer! Release date not known yet :-(
- Pacifica: a VOIP service. This works really well. So you basically can create your own VOIP applications. So who’s up to create the first Skype clone in Flash or AIR :-)
- The new flash player, version 10 (codename Astro). I’m especially excited about the new text renderer!
- Flash Lite 3. With streaming video towards your mobile amongst others. I can see a cool application evolving using this and Pacifica :-)
- I attended a NDA session on AIR as well. Can’t go into the specifics (I signed with my own blood). Just know AIR is here to stay.

Serge was in the keynote this morning. He did really well in front of this room with over 1000 people :-)
He in fact presented the VOIP service .. the one with the most risk for failure. Respect man!

This noon I attended a roundtable discussion with the Flash Mobile / Lite team. It was engaging, and fun to know the Adobe people involve the community to make the product better. Really good discussion. It was not only about technology, but also about for example distribution, marketing and awareness.
Thank you Kathy Charneco for inviting me.

The greatest thing about these events is the networking, the interaction with the Adobe people and fellow multimedia professionals. And of course the inspiring factor. Really enjoy al these engaging people talk about the technologies they love. Lot’s of new ideas!
But the Wifi sucks :(