Some minor issues

“I’m marketing, not sales”
Made me think.

Marketing is about delivering an experience. A gut feeling, an emotion, a relation. It’s about bonding with your customers, and with your prospects.
Sales is conversion driven. It’s making the prospect a customer. Get the money out of his pocket and give something in return.

If sales isn’t marketing, the job ends here. Good sales people are, in my mind, always marketeers as well. They make sure this one transaction evolves in something beautiful: a relation. On the other hand, bad sales kills every possible relationship instantly. Maybe you still use the service, maybe you still buy the product, but as soon as you got a better alternative you’re gone.

Marketing sounds less dirty then sales. It’s the higher craft, at least marketing people seem to think so. But there is at least 1 thing they can learn from sales people: in the end it’s al about conversion. You might be a fancy marketeer not caring about these numbers, claiming it’s about the image you create, and that your results can’t and shouldn’t be measured. If so I wouldn’t call you a marketeer but a dumb moron.

So call me a marketeer+. I’m in marketing, but I care about conversion and sales.