Say it with tears

Steven | marketing, advertising & campaigns | Friday, 15 June 2007

Great campaign if you ask me. Unfortunately they decided not to air it. Luckily there is youTube!

What’s it about. On our Belgian public network there’s a show called “Blokken“, meaning as much as (building) blocks. The name is pointing to the integrated tetris game: after a good answer the contestants can play with the blocks.
After the blocks are removed from the children, and they start crying, the copy states “Live sucks without Blokken/Blocks”.

I like it! I would use it. On the other hand, it’s a great viral this way.

Made by deMENSEN.