Some minor issues

A few weeks a go I attended a graduation jury for MCT. We had to evaluate the internships of a few students. Our own intern was doing very well, but I was truly astonished by an other team of 3 students.

These students decided they wanted to make a movie instead of doing an internship. During the year they prepared as much as they could, and during the 3 months foreseen for the internship they actually shot and created their flick: Dossier-C.
Man this was good! The movie was great cut, the actors were convincing, the special effects were ok and so was the story. I’m telling you: it really could compete with the fiction we see on Belgian television nowadays. It’s even better in a lot of cases!

I really love these guys. They had the guts to say “fuck you” to the internship and instead decided to do their own thing. I love the school for supporting them and letting this happen. In a lot of schools this would be a no go I’m sure.
And best of all, they showed effective. They did it. They convinced the police to cooperate, a group of amateur actors, a director of photography to let them use his camera and give them advice. Total budget: about ¤ 1000 (mostly going to pizzas and booze). Amazing. The Kevin Smith way!

Last thing to do: use right-free music and make a final cut. If this happens I’m sure they’ll distribute the movie on the website. Hope they’ll subtitle it in English.

If I was in movies I’d hire them instantly, no questions asked.
Good luck Wouter Samaey, Pieter Taelman and Lode Moutton!

The way things look are so important. Design is an indisputable part of marketing.

Example: last weekend our washing machine broke down and we decided to buy a new one. In a segment were differences between different products are getting marginal (or of marginal importance) design becomes a key decision feature. And so it did in our case.

I’m not saying its absolute, and in fact I quite don’t care how our machine looks. But you have to decide. In my believe there are margins you decide on rationally: what’s about the amount of money you want to spend, what are the specs (in washing machine language: volume, rotation speed, functionalities ..), maybe some brands, .. . With this information you look at the goods to narrow your selection down. But the way things look is the final decision criteria. It makes you pick product X out of the selection that was left.