Last Wednesday I was attending an evening session organized by Vepec. Special guest: Cees Hamelink. When I saw his name popping up I was intrigued: as a student Communication Science I had the pleasure to follow his class. He really impressed me back at the days, so I wanted to see more.
Robin Wauters started a great new initiative: Open Coffee Club.
This is a proven success formula over the globe, and it’s coming to Belgium.
The first meeting is the 6th of July in some coffee bar in Belgium. I just registered and try to be present.
In short, it’s meeting opportunity, focused on Business. If you see the attendee list it clearly (for now) attracts people from the Belgian interactive industry. I saw some old friends popping up, some people I spoke before and want to speak again, and some faces I haven’t met yet but eager to do so.
You can find out more on the OCC Belgium page (register here as well), or on Robin’s 2.0 blog.
See you all there! Looking forward to it.
Wii eat your heart out!
Play online (without motion).
The Belgian interactive sector is on a roll. After DAD joining LBi, One Agency getting born, These Days joining the Wunderman network, I-merge becoming Boondoggle .. Emakina makes a move again: it acquires The Reference.
Read the press release on the Emakina investors corner (in Dutch and French) or the article on Digimedia (in Dutch) or the news on the Reference website (finaly English).
It seems Anja won the Vegas contest (sell something to a competing agency). She apparently sold The Reference to Brice 
Good luck guys!
Just saw this Derren Brown movie on youTube
Isn’t this amazing? However, it doesn’t prove anything new. We know people can be influenced (otherwise there wouldn’t be advertising), and we know they’re not always aware of it. But most of all: this is a guided exercise. They’ve set up a specific path and gave the advertiser guys a specific task, in a controlled environment and a limited time-frame.
Question is how to use subliminal effects in the real world (advertising) jungle?
Answer: find the golden consumer paths and use your influence.
No idea what I just said, but definitely not the below
BTW I trained the system, not good enough apparently.
But no fans are at odds are
I you have a bit of a missile of Sid and in what are you putting a line that does is it a day speak in the movie she takes if you have to do this and Watson and in what you are the key and nine of the scene in a speech in the movie she needs to turn into enter
Dennis sox handful of men and women my bags because almost throughout the state didn’t recognize thing might draw its horrible that truly cool each 40 is horrible how am I supposed to use as far can cool to dictate my texts and use a moment ago is so that is absolutely need and usable that cell that is best that some Baptist thing I’d ever sell and move one and are tender
I knew will boast his own might be all
Great campaign if you ask me. Unfortunately they decided not to air it. Luckily there is youTube!
What’s it about. On our Belgian public network there’s a show called “Blokken“, meaning as much as (building) blocks. The name is pointing to the integrated tetris game: after a good answer the contestants can play with the blocks.
After the blocks are removed from the children, and they start crying, the copy states “Live sucks without Blokken/Blocks”.
I like it! I would use it. On the other hand, it’s a great viral this way.
Made by deMENSEN.
Last weekend we had federal elections in Belgium. You know how it goes: some gain, some loose. No different here, except some lost a lot and some gained a lot
Based on this result the people of Stepstone worked out a guerrilla action, putting stickers on the election advertising boards stating “do you need a new job, put your resume on stepstone.be“.
The press release and images were send by Stepstone’s PR agency PRide.
I love the idea. Personally I would have only tagged the posters of the politic parties who lost the elections. In my mind it’s a more subtle and integrated way of advertising. But way to go!
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