Agency of the year!

Steven | Random Thoughts | Monday, 22 October 2007

I’m so proud, These Days, the company I’m working for, has won the Interactive Agency of the Year award at the Belgian Mixx awards last week. The Mixx awards are quite important in Belgium. Organised by the IAB (why isn’t there a Wikipedia entry?), and with a jury worth mentioning.

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It’s an acknowledgement for the hard work the These Days people are delivering on a daily basis. It’s not an easy industry, but so fascinating. I really believe in the things we’re doing, I really believe in our company!
We’re always in transition, as most companies like us. I’m convinced we’re on the verge of making These Days an even better company.

If you do believe in our company too, we’re still looking for some industry professionals. You can check our jobsite for the latest open positions. Since we’re the best, we’re looking for the best ;-)
No seriously, I’m personally looking very hard for flash/flex developers, .net developers, a Silverlight aspirant, a DBA, .. If your in this field, and like to join us, give me a call!

How to improve the MAX badge

Steven | Random Thoughts | Wednesday, 17 October 2007

As you can see on the photo the badge is rather big. I don’t mind: it holds a little booklet with the program, so you have that information close.

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But that leaves a big area unused below your name. Some people use it for their business card, most people don’t.
Adobe nowadays has great looking logos/icons of their products. Little squares with (mostly) the product initials. They’re available as stickers (don’t know where to find them, not really a sway hunter) and people use them all the time to stick them on their laptops, t-shirts, body .. They’re basically tagging themselves. So it would be great that on registrations you’d get a sheet of stickers you could use to tag your badge. Tag yourself with the products your interested in. Or perhaps you can tick them at pre-registration on the website so they can be printed on your badge, might work as well. But stickers is cooler :-)
Anyway, I think this would make networking even easier.

An other idea might be to print the badge in a specific colour to identify the country your from. This might help you to establish local connections.

3 parameters

Steven | Random Thoughts | Wednesday, 17 October 2007

Just learned the nicest thing from Hoss Gifford during his crazy session.

Hoss GiffordThere are 3 parameters everybody wants in any project. The project has to be:
- Cheap
- Fast
- Good

The golden rule is you can only have 2. He’s right.
A fast & cheap project is rarely gonna be good. A fast & good project isn’t cheap. And a cheap good project won’t be fast.
So please choose whether you want it cheap, or fast. Don’t compromise on the good part.

Point taken.

To the Max!

Steven | multimedia | Tuesday, 16 October 2007

I’m in Barcelona right now, on the kind invitation of Adobe. I’m attending the Adobe Max conference. Quick status.

It seems the new Adobe strategy includes several services. No real surprise, it’s a market trend. But a trend that will change the major business models.

Saw some really cool stuff already:
- Share. A central storage platform that can be integrated in all kind of applications
- Scene7: a technology Adobe recently acquired. Making it possible to use a high res images datasource and render the needed images just in time to create all kind of amazing applications (zooming, rotating, integrating, ..)
- Thermo: the missing link between designer and developer! Release date not known yet :-(
- Pacifica: a VOIP service. This works really well. So you basically can create your own VOIP applications. So who’s up to create the first Skype clone in Flash or AIR :-)
- The new flash player, version 10 (codename Astro). I’m especially excited about the new text renderer!
- Flash Lite 3. With streaming video towards your mobile amongst others. I can see a cool application evolving using this and Pacifica :-)
- I attended a NDA session on AIR as well. Can’t go into the specifics (I signed with my own blood). Just know AIR is here to stay.

Serge was in the keynote this morning. He did really well in front of this room with over 1000 people :-)
He in fact presented the VOIP service .. the one with the most risk for failure. Respect man!

This noon I attended a roundtable discussion with the Flash Mobile / Lite team. It was engaging, and fun to know the Adobe people involve the community to make the product better. Really good discussion. It was not only about technology, but also about for example distribution, marketing and awareness.
Thank you Kathy Charneco for inviting me.

The greatest thing about these events is the networking, the interaction with the Adobe people and fellow multimedia professionals. And of course the inspiring factor. Really enjoy al these engaging people talk about the technologies they love. Lot’s of new ideas!
But the Wifi sucks :(