Some minor issues

I know I do, for diverse reasons ..

This video is spread by GoViral and the campaign behind not only promotes online shopping, it also gives some do’s and don’ts for e-shopping in Europe. Pretty valuable! Check it out at gimmetheinfo.eu.  

I <3 Antwerp! Sure I don’t live there (I do live in Leuven), but I used to work there for about 5 years and find it a truly inspiring city. Sure, you have some misfits, but other then that there’s just so much going on.

That’s why I decided to promote Antwerp in the European Top Spots competition we earlier launched for club VAIO.

The idea of the competition is to nominate cities all over Europe in 5 style categories: Architecture, Art, Fashion, Food and Music. Based on the votes and tips these cities get, they end up in a general ranking.

At this moment Antwerp is only 19th in the ranking, and I know they’re so much more. That’s why I decided to endorse Antwerp, and try to kick it some places up to the top.

You can help me on my mission! Just go to http://antwerp.top-spots.eu to see how the city is doing. At the very right bottom of the site you have the option to register. Take it from there! You got the chance to pick your favorite cities (pick Antwerp!) in all 5 categories.

I’m calling out: please help me promote Antwerp! Show the city the respect it deserves!

Disclaimer: Yes I’m involved in this project, I work at Nascom and we basically created the competition. However, I see this as a opportunity to put Antwerp on an international map, and that’s what I care about
Any feedback on the project obviously is very welcome.

Behold the newest viral

So it’s a fake viral! Sure, but it seems to work Like it.

Hat Tip: Tim De Coninck

I guess this post is only relevant for the Dutch speaking Belgians. To my international audience: Drive safe!

Jourik of Boondoggle asked me if I was interested in teasing this. Because I like the guy I’m pleased to do so.

There is nothing much to tell right now. Later today they’ll reveal everything on a press conference. For now you can see the teaser movie.

At 17h today we’ll discover more at this url: http://verkeersveiligheid.vlao.boondoggle.eu/

Excellent presentation on Return on Investment when using Social media. Great to see the non-monetary values are stressed out.

I love the opening quote: “Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.”

Hat tip Wim.

I would say, Nokia N96, too bad the battery sucks!

UPDATE: Lol there’s a pro-apple answer to this movie. Check it out!

Hat tip: donotfold in the comments.

Quite interesting presentation on using twitter for PR purposes.

Quite interested I said because the examples aren’t exactly new (but that’s ok) and if you don’t know the cases it might be hard to understand without explanation. Example: “arrested”, or Zuck on SXSW. But if presented, they’re strong cases!

Hat tip Futurelab.

Alex Bogusky was on twitter. It just wasn’t something for him, so he quit

prematurely. Read my previous post for some background information.

Since he left his mail address, in his last post, I decided to mail him (he agreed on posting this BTW).

And yes, I got a response from the man himself!

First of all: I like his style. He’s responsive, and the way he’s formulating is just poetry to me!

But second, and most important, he’s giving us a challenge! "If I had a following of 3000 or something I would figure out a way to manage some sort of version where I don’t feel so compelled to interact"

So all, head over to his twitter page, and start following him right away! I’m curious to see what he’ll come up with, aren’t you? 1700+ followers ATM, that’s +200 since last week.

Why I think it’s important to have guys as Alex on twitter (or something else) and not just on email? 1/ it’s a great way to see what they are up to, what work they’re working on, what people they interact with, and 2/ interaction! Sure, you can email them, but tools like twitter just have a far lower threshold! If you decided to mail someone you don’t know, an authority, .. you just think 10 times before you send. You make sure your email is perfect, and perhaps, along the way, you missed your moment or decided to not mail them after all. On twitter you just share your thoughts. If it isn’t picked up, no bad. But if it is picked up you know the guy is really interested and listening and the conversation just kicks in.

On the other hand, if somebody I might want to interact with publicizes his/her email address,  I’m always tempted to actually mail some stuff, and start the interaction that way. It’s harder, takes a lot more time, but if you indeed got a response you know it’s no bullshit guy/girl and you might learn something. Remember my mail to Steve Balmer? I always try to ask some valuable questions, not just kiss ass and tell them how great they are. They know

I try to live by the same principles myself. And sure I know I’m no authority (yes! lol) if you send me some questions or remarks, by email, or by twitter, I always take the time to answer and share my thought.

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Pretty cool presentation by SocialMedia8, one of our partners at Nascom.

It sums up really well what went on.

I only disagree with the 4th slide: “advertising never started a movement”. In my mind it’s just not true. Examples? Well, for instance the Bud Whassup? campaign, or Mastercard’s priceless.

Obama actually made a spoof on Bud’s campaign, it’s even in the SocialMedia8 presentation.

One of the great things about twitter is you can get really close to great people around the globe. If you’re lucky, you’ll even able to interact with them. One of these people definitely is Alex Bogusky. He’s chief creative officer at Crispin Porter + Bogusky, considered as one of the best creative agencies out there. You probably noticed his name in the company name, and that says it all I guess. He’s just one of the most famed advertising execs. Very clever and creative guy.

Alex Bogusky was on twitter. I only discovered him a few days ago, but today I saw his last tweet were he announced he would quit: “Signing off twitter. Just not for me. I really enjoyed the time and it was fun to follow and be followed by such a lively group. Love, Alex”. This is just bad news! How great is it to be able to peak in the brain of one of the most creative people in the world!

I hope he just didn’t discover the true beauty of twitter yet, and reconsider the service. It seems I’m not alone, lots of people on twitter hate to see him go!

Maybe if we all show we would love to see him stick, he might give it another go? Let’s just all start following him. Here’s his profile: http://twitter.com/bogusky. Follower counter is about 1500 ATM, if we can increase this drastically, he hopefully see tons of people are truly interested in what he has to say.

I’m really not into glorification, and I’m not in this case as well. But having people on twitter who are on top of an industry is just inspiring. Other than that: what other way is there for us to tell them if he comes up with something sucky

You’ll find a good interview with Bogusky at On Creativity.

Just remember Alex: we won’t stop until you’re back!

You can follow me on twitter at http://twitter.com/minorissues.