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Social Media ROI
Excellent presentation on Return on Investment when using Social media. Great to see the non-monetary values are stressed out.
I love the opening quote: “Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” 
Hat tip Wim.
Here is another nice articles with a simple approach and does use the number of followers:: http://seowizardry.ca/The_Wizards_Blog/measuring-roi-of-social-media-another-perspective/
But the author says there is a caveat: “you must first be a valuable and contributing member to the community” –> so true, else you will be one of many sending out meaningless messages and your ROI will equal nothing.