Some minor issues

The new EepyBird experiment.

Remember the Mentos and Coke fountains? This one is from the same guys.They made instant internet history, but from a marketing perspective it was interesting (and sad) to see how long it took before Mentos as well Coke jumped on the hype. If I’m correct Mentos was the first to act, and coke was very hesitant. But in the end they decided that it was wise to jump on the bandwagon after all. Wise decision indeed, the original clip is viewed over 7 million times to date. That’s 7 million + brand impressions.

The new clip takes sticky-notes to the limit. Yes, it says sticky-notes and not post-it as we all call the generic today (we all agree that’s the best position a brand can get, right). The clip is very recent, but even then I can’t believe Post-it isn’t there. Especially since the guys found a sponsor in OfficeMax, a supplier. I guess they must have contacted 3M (the company that manufactures Post-it) but they didn’t say the power of it and didn’t catch the bait (or were to slow). Of course this is just a guess, because there is a sponsor and it’s not Post-it. And this is sad! But way to go OfficeMax, and EepyBird of course!!

Hat tip: Tom Vanlerberghe

Haha!

Remember the Big Word Project with that dude Paddy I met?
I just bought another word .. well word, I bought tripple x’s: xxx indeed.

That’s because TBWP just opened up and let you add words that officially don’t exist in the dictionary. A shameless commercial act, only to make more money. I love it and admire the genius of it !! :p

At $1 per letter I thought xxx would be great value for money
(Yes I know, this is a blunt purchase, but I do care a lot about my previous and real word: context)

This also means you can start buying names, company names and so on .. go for it!

A These Days production for Intel Centrino 2

Obviously .. I knew this. But it suddenly struck me how substantial this difference is. Who said to much choice leads to stress, information overload, .. and yet, it’s kind of not fair we guys can only smell in 5 different ways

And yes, this is only Belgium, I know in the states they have 50 times what is offered here.

Watch this!

Not that I’m suggesting it’s a worthless piece of shit. I must admit it’s quite nice actually. Not that sophisticated as my Nokia N95 though, but it looks good, smells good, feels good. Marketing. Lovebrand. Yeah irrational love. Must have .. *slap*

Well, you can’t use QIK on an iphone, nah! Yet, crap.

But the $199 is a laugh here in Belgium. They go for sale from €525 here in Belgium. That’s about $830, or 4 times as expensive as announced. Sure, no simlock, but hell gimme simplock please and I’ll buy myself some freedom with the $630 that’s left.

Anyway, whatever you paid, you can win a trip to Minneapolis if you got one (or an ipod touch will do as well). Simply use your device to surf to www.vikingsmackdown.com. It’s a neat little game that uses the motion sensors, and you can throw AXES!

The game is developed to celebrate the 1th anniversary of Hello Viking, a so called advertising entity.

You can read more about this at this page, or on their blog.

I think it’s excellent. Time to market rules. Brilliant use of the motion sensors, yet simple. Nice graphics. Cool price. Advergaming to the next level. This will definitely put Hello Viking on the map.

Hat tip: Marketing Profs Daily Fix.

Update 17u50, just saw an email from Cain Ransbottyn. They got an early iphone and decided to blend it (I just don’t like the bag being involved)

Speaking of, the Will It Blend platform is absolutely the most brilliant advertising out there. Yes they sell stuff, guess what?
Here’s the WIB version of the iphone 3G.

Not last week, but the week before, I was on holiday. I enjoyed the beautiful Provence in France, and while we were there I had time to read some books. And so I did. I finished 5, which I’m going to review here.

1. "Join the Conversation" by Joseph Jaffe
2. "Motorworld" by Jeremy Clarkson
3. "Once you’re lucky, twice you’re good" by Sarah Lacy
4. "My Organisation is a Jungle" by Jef Staes
5. "The exceptional presenter" by Timothy J. Koegel

(more…)

Well, it bought me context. At least the word "context" in the Big Word Project.

But it bought me more than that.

When I got the word and blogged about it I had contact with one of the masterminds behind the project: Paddy Donnelly (aka the viral guy). I told him if he was ever in Belgium he should call me and we could meet for a drink. Since a Irish guy never refuses any drinks, and he happens to be in Belgium we met Wednesday and had a couple of Duvels.

Actually Paddy and his pal are going to the Werchter festival the following days, so that’s part of the reason they are here. The other was he’s crossing Europe to meet people who bought words (or Wordee’s as he calls it). Doing a little interview about the word, having a chat .. I had an excellent time Wednesday night. I dropped the guys at the only (private) camping open the night for the festival, and got to know they survived the day after

I even got my $7 back back since Paddy paid the drinks. Money well spend

On Mix essentials they showed this great video about the use of al kind of Microsoft stuff in your live.
Earlier today, we were talking about this video (I was inspired by it) but I couldn’t find it online. Luckily Katrien De Graeve came to the rescue and she pointed me to Miels blog. Here’s the video!

More info @ MicroMiel

Remember last years Bring The Love Back campaign by Microsoft Advertising.

Well, I just saw at Kris that the sequel is coming up.
To promote this new movie (called "Inspiration, anyone?") a teaser was released. Really .. a teaser, with the proper voice-over and everything.

Kudo’s to Geert Desager from Microsoft (hope you enjoy Asia). As well to the production company Caviar an the agency Open Here.
Rumor has it this wouldn’t be so great without a certain guy named Mathias. Long live the account manager, so take him to the shooting next time