Because they asked me ..
to blog about this.
1 campaign and 1 movie
Create your perfect Harley Davidson weekend. Kudos to Michael Thuy an his team at McCann Erickson, it is a nice campaign.
An experience site were you can create your ideal trip, and based on this a Harley is recommended. Good idea and good execution.
I don’t drive a bike however, so for an expert opinion you should ask ibert.
Then here’s a video about the new Zita portal (Belgium). The video illustrates on a fun way you can now customize the portal as you like. Nothing new indeed, but a fun way to create awareness for this concept.
Copy: Don’t feel like sport? From now on you can select the content on Zita yourself.