Every cup counts!
How to predict the outcome of the next president elections in the USA. 7-eleven came up with a really clever way to have their go. People ordering a coffee are asked to choose between an Obama or a McCain cup.
The score so far makes Obama the winner with 60%
On the previous 2 elections the poll held this way turned out to predict the winner correctly.
I think this is a really great way to interfere in peoples everyday live, on a sympathetic way. Follow the results on 7-election.com