Every cup counts!

Steven | marketing, advertising & campaigns,Random Thoughts | Monday, 20 October 2008 - 11:20

How to predict the outcome of the next president elections in the USA. 7-eleven came up with a really clever way to have their go. People ordering a coffee are asked to choose between an Obama or a McCain cup.

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The score so far makes Obama the winner with 60%
On the previous 2 elections the poll held this way turned out to predict the winner correctly.

I think this is a really great way to interfere in peoples everyday live, on a sympathetic way. Follow the results on 7-election.com

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