How to predict the outcome of the next president elections in the USA. 7-eleven came up with a really clever way to have their go. People ordering a coffee are asked to choose between an Obama or a McCain cup.
The score so far makes Obama the winner with 60%
On the previous 2 elections the poll held this way turned out to predict the winner correctly.
I think this is a really great way to interfere in peoples everyday live, on a sympathetic way. Follow the results on 7-election.com
While cleaning up my desktop I discovered some treasures I want to share with you. It’s 2 books, at least the pdf of it.
The first is called "How to think digital" and is written by Simon Silvester, Executive Planning Director at Y&R/Wunderman. The book is distributed by Wundermann.
It’s about how to incorporate digital execution and thinking in your advertising strategy. In my mind a pretty decent read. Download it here.
The second book is called The Social Metropolis and is written by GoViral’s CEO Jimmy Maymann. It’s a very nice book, you gotta love it!
It’s about how different groups of people on the internet are becoming really strong, and really important to involve correctly in you marketing strategies. Beautifully illustrated, great cases, catching quotes, …
If I’m correct they handed out this book at the Cannes advertising festival this year. I’d love to have a paper version of this book (I’d like to pay for it) so I mailed the guy almost instantly but unfortunately never got a response. This is kind of not good for a viral company imho, but hey I still love them and the book is great. Download here or see it on their website.
Below are the sessions I attended on Future of Web Apps (FOWA) in London, and what I remembered from them. I’m going to write some posts about my idea’s about it as well, I’ll update this post with the links when it’s there. I must say that the quality of most presentation was very high. Beautiful slides with inspiring imagery and little words and trained speakers.
I twittered a lot on FOWA, see the archive here. I can now use this same twitterflow to construct my FOWA posts.
You can view most sessions online.
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