Are you reaching your potential?

Steven | marketing, advertising & campaigns | Monday, 21 April 2008

Probably not, but anyway :)

Another great Monster Ad

Hat Tip: Crusty on Twitter

Joy

Steven | marketing, advertising & campaigns | Wednesday, 16 April 2008

What better way to express joy? I love this commercial. It intensifies the promises of the Cadbury Dairy Milk brand.

Twitter marketing – get the message out

Steven | marketing, advertising & campaigns,twitter | Monday, 14 April 2008

Twitter is more than talking to your friends and followers. It’s also a good tool to communicate a product or service to a large bunch of people (that you don’t know just yet). But how do you communicate to this people who don’t follow you? Simple: follow them. They’ll get an email someone is following them, and if they’re not a hot shot like Joseph Jaffe of Guy Kawasaki with 1000ths of followers, they’re probably intrigued and want to check out who and what. At least I am.

Example, today I got the message WPZOOM started to follow me. It’s not that I started to follow back instantly, but at least I checked out the twitter page and the website: wpzoom.com. It’s a website about wordpress themes and so on. Quite nice it seems.

So what can be learned:
- Following people can be a good way to intrigue people and make a conversion later on.
- However, make sure you target your target group. It’s too easy to just start following all kind of people. You need to have a connection with the audience.
- Also take care about your twitter page. The tweets you post, the image you choose, the description .. they all build up on your image, and you only get one chance.

So a nice way to communicate, it’s kind of neath: you follow someone and don’t force anyone to do something back. Now let’s hope this won’t be used by spammers to frequently ..

Branding

Steven | management,marketing, advertising & campaigns | Friday, 11 April 2008

Find our own identity, I guess ..wulffmorgenthaler
Wulffmorgenthaler

And here’s some free management advicedilbert2008458440410
Dilbert

Have a nice day!

Join the conversation – or not

Steven | marketing, advertising & campaigns | Thursday, 10 April 2008

I like this

By The Kaiser.
Hat tip: Kris Hoet

I’m a S60 Ambassador!

Steven | Random Thoughts | Thursday, 10 April 2008

s60

On the picture you see me evangelizing :)

S60 is the platform that powers, amongst others, the Nokia N-series (which is what I use and why I’m in the platform).

To be honest, I thing the platform is great, but I must say my N80 is getting EOL ..
I joined the ambassador platform because I want to learn more about the platform, and because they promised us cool stuff :)

I don’t categories the t-shirt I’m wearing as cool stuff, but it was just for the picture (which is btw taken with an i-phone, that’s why i’m looking shit, lol). So if you want the shirt let me know!

Or you can get your own shirt by joining the platform yourself.

So expect some S60 posts later on this blog. If you have something to say about s60, feel completely free and we’ll discuss it.

I-wasdom

Steven | Random Thoughts | Wednesday, 09 April 2008

Yesterday I was invited by the people of Boondoggle to dine together with them and some other bloggers. The occasion: they introduced us their new blog called b-side. They figured a decent celebration was needed to welcome their love child, and that’s what it was.

You can discover Boondoggle’s b-side on the known url: blog.boondoggle.eu

image

Since they paid me diner I have to say some nice things, but not too nice, they’re still competition :-)
No just kidding, I promised to be objective, and I will be.

I think Boondoggle (or i-merge at the time) definitely set the standard for agency blogging here in Belgium. I can only acknowledge we at These Days suck at it, but hey we’re better at other things, no shame.
The blog started as a collection of links / articles / .. and so on. Tom thought it would be interested to centralize all knowledge, and share it! Turned out to be a killer idea, and I-wisdom (as the blog was called at the time) just kept on growing. Sure they reposted a lot, but in the end I guess it turned out to be the strenght of i-wisdom. A view to the world of marketing and communication so to say.
Boonbloggle was just a minor rebranding. New name, new layer of paint, but not much new.
B-side is more radical for sure. Fresh new layout and information architecture. It’s looking good, and has some gimmicks to spice things up. Viva Peter in Hawaii mood :) . It seems a lot more audio/visual as well. High expectations.

On the diner yesterday they showed us a list with the 10 most popular posts ever. With a short explanation. Quite fun, hope the list will be posted to the b-side as well.

So guys, enjoyed hanging out with you. I wish you the very best with blog v3 and I’m sure it will rock! Keep blogging! Cheers.

Age of Conversation 2008 authors

Steven | marketing, advertising & campaigns,Random Thoughts | Monday, 31 March 2008

Just a dump of anyone who’s attending.
Looking good :)

Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Ads versus reality

Steven | marketing, advertising & campaigns | Sunday, 30 March 2008

And a lot more on the Pundo3000 website

My German sucks as well, but the images speak for themselves.

Hat tip: @netlash on Twitter

Join the AOC bumrush, today

Steven | marketing, advertising & campaigns,Random Thoughts | Saturday, 29 March 2008

If you read my previous post you know what the Age of conversation is about: a collaborative book written by bloggers all over the globe. My previous post was about the 2th edition in which I will contribute.

The first edition was published last year and is finally available on Amazon. Today is Bum Rush day, meaning people are encouraged to buy the book today, so it will appear in Amazon’s top picks.

Why should you buy the book? Well to start it’s damn good, but also because profits go to charity. So you do something good by buying something good.

Read more about the bum rush @ freshpeel.

If you want to buy the book, please do so by following this Amazon link.

You can also contribute by digging the story: Digg here!

This said: I have the book already, bought it last year. But to support the bum rush I’m buying an extra copy. Since I do have the book, I will give it away, TO YOU! So the first one who comments he or she wants in, got it! A little treat from me to you :-)