I'm Steven Verbruggen, Belgian new marketing / cross-media professional currently working at Nascom as an interactive strategy maven.
I bridge the gap between marketing and technology. On this personal blog I talk about trends, implementations, best practices, .. on this subject.
Isn’t this amazing? However, it doesn’t prove anything new. We know people can be influenced (otherwise there wouldn’t be advertising), and we know they’re not always aware of it. But most of all: this is a guided exercise. They’ve set up a specific path and gave the advertiser guys a specific task, in a controlled environment and a limited time-frame.
Question is how to use subliminal effects in the real world (advertising) jungle?
Answer: find the golden consumer paths and use your influence.
No idea what I just said, but definitely not the below
BTW I trained the system, not good enough apparently.
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It is Steven and also I hello it’s time and speaking
But no fans are at odds are
I you have a bit of a missile of Sid and in what are you putting a line that does is it a day speak in the movie she takes if you have to do this and Watson and in what you are the key and nine of the scene in a speech in the movie she needs to turn into enter
Dennis sox handful of men and women my bags because almost throughout the state didn’t recognize thing might draw its horrible that truly cool each 40 is horrible how am I supposed to use as far can cool to dictate my texts and use a moment ago is so that is absolutely need and usable that cell that is best that some Baptist thing I’d ever sell and move one and are tender
Great campaign if you ask me. Unfortunately they decided not to air it. Luckily there is youTube!
What’s it about. On our Belgian public network there’s a show called “Blokken“, meaning as much as (building) blocks. The name is pointing to the integrated tetris game: after a good answer the contestants can play with the blocks.
After the blocks are removed from the children, and they start crying, the copy states “Live sucks without Blokken/Blocks”.
I like it! I would use it. On the other hand, it’s a great viral this way.
Last weekend we had federal elections in Belgium. You know how it goes: some gain, some loose. No different here, except some lost a lot and some gained a lot
Based on this result the people of Stepstone worked out a guerrilla action, putting stickers on the election advertising boards stating “do you need a new job, put your resume on stepstone.be“.
The press release and images were send by Stepstone’s PR agency PRide.
I love the idea. Personally I would have only tagged the posters of the politic parties who lost the elections. In my mind it’s a more subtle and integrated way of advertising. But way to go!
If management is only taken serious if other people’s opinion count, then please involve other people. They’ll keep you straight.
On the other hand, if you’re no management material, stay off!
Moest ik ooit in de politiek gaan dan zou dit mijn discours zijn:
1/ Ideologie van het gezond verstand
2/ Geen a-priori strategieën waarmee je alles in de toekomst kan kaderen. Laat ons bij problemen discussiëren hoe we er uit graken ipv verzuild te beslissen
3/ Afbouwen van inefficiëntie binnen België. Ik denk aan ambtenarij en zeker ook aan vakbonden. Alle instituten die er voor zorgen dat mensen berusten in een inefficiënte/onproductieve situatie moeten wat bij betreft grondig onder de loep genomen worden. Dan kan je beter de mensen de mogelijkheid bieden bv niet te werken en daar iets tegenover te stellen, dan is het tenminste duidelijk voor iedereen.
BTW: niets tegen vakbonden op zich. Ze zijn nodig en vooral nodig geweest. Wel iets tegen de onredelijke machtsorganen die ze lijken te worden.
Ook grappig hoe de verschillende politieke strekkingen lijken te versmelten in een populariteitswedstrijd voor het premierschap.
Marketing is about delivering an experience. A gut feeling, an emotion, a relation. It’s about bonding with your customers, and with your prospects.
Sales is conversion driven. It’s making the prospect a customer. Get the money out of his pocket and give something in return.
If sales isn’t marketing, the job ends here. Good sales people are, in my mind, always marketeers as well. They make sure this one transaction evolves in something beautiful: a relation. On the other hand, bad sales kills every possible relationship instantly. Maybe you still use the service, maybe you still buy the product, but as soon as you got a better alternative you’re gone.
Marketing sounds less dirty then sales. It’s the higher craft, at least marketing people seem to think so. But there is at least 1 thing they can learn from sales people: in the end it’s al about conversion. You might be a fancy marketeer not caring about these numbers, claiming it’s about the image you create, and that your results can’t and shouldn’t be measured. If so I wouldn’t call you a marketeer but a dumb moron.
So call me a marketeer+. I’m in marketing, but I care about conversion and sales.
Boondoggle? It appears to be some kind of craft we usually call scoubidou in Belgium. I see interconnection there. Social stuff. Web 2.0. Seems like a natural fit for i-merge.
Boondoggle, in the sense of a term for a project that wastes time and money, first appeared during the Great Depression in the 1930s, referring to the millions of jobs given to unemployed men and women to try to get the economy moving again, as part of the New Deal. It came into common usage after a 1935 New York Times headline claimed that over $3 million had been spent teaching the jobless how to make boon doggles
Ouch
Hope this isn’t their starting point, suppose not, but little bit unluckily don’t you think? Unless they take this meaning and put it in a creative concept. Would be nice.
Anyway, good luck guys!
Update: seems the news is out now! It’s a rembranding, no M/A. They are opening an office in Amsterdam which Tom De Bruyne is going to lead. Nice.
BTW: good thinking Bert, “b-day”, it indeed is something starting with a B
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