RSS feed
WTF is i-merge about to do?
New Post on the i-merge blog by Jan Van den Bergh: Something’s happening!
You’ll notice the logo changed, as well as the url: boondoggle.eu (on the blog that makes boonbloggle).
Boondoggle? It appears to be some kind of craft we usually call scoubidou in Belgium. I see interconnection there. Social stuff. Web 2.0. Seems like a natural fit for i-merge.
But also, it seems some kind of movement.. I read on Wikipedia
Ouch 
Hope this isn’t their starting point, suppose not, but little bit unluckily don’t you think? Unless they take this meaning and put it in a creative concept. Would be nice.
Anyway, good luck guys!
Update: seems the news is out now! It’s a rembranding, no M/A. They are opening an office in Amsterdam which Tom De Bruyne is going to lead. Nice.
BTW: good thinking Bert, “b-day”, it indeed is something starting with a B
Hope this isn’t their starting point, suppose not, but little bit unluckily don’t you think? Unless they take this meaning and put it in a creative concept. Would be nice.
We do are aware of this meaning, i’ve mailed you the press release, with full explanation of the name change.
quote:
Over Boondoggle
Het woord Boondoggle werd in 1935 gelanceerd door een journalist van The New York Times. Hij beschreef ermee de zinloze jobs die de Amerikaanse overheid creëerde om de werklozen bezig te houden tijdens de grote depressie. Sindsdien is Boondoggle een populair woord dat verwijst naar ‘werk van weinig of geen waarde, dat voornamelijk de indruk moet wekken dat je toch iéts om handen hebt’.
Pieter Goiris: “De naam Boondoggle leek ons dan ook erg geschikt om het vooroordeel dat reclame maken eigenlijk geen écht werk is, vooral in stand te houden .”
thx for the feedback Jesse!