WTF is i-merge about to do?
New Post on the i-merge blog by Jan Van den Bergh: Something’s happening!
You’ll notice the logo changed, as well as the url: boondoggle.eu (on the blog that makes boonbloggle).
Boondoggle? It appears to be some kind of craft we usually call scoubidou in Belgium. I see interconnection there. Social stuff. Web 2.0. Seems like a natural fit for i-merge.
But also, it seems some kind of movement.. I read on Wikipedia
Ouch
Hope this isn’t their starting point, suppose not, but little bit unluckily don’t you think? Unless they take this meaning and put it in a creative concept. Would be nice.
Anyway, good luck guys!
Update: seems the news is out now! It’s a rembranding, no M/A. They are opening an office in Amsterdam which Tom De Bruyne is going to lead. Nice.
BTW: good thinking Bert, “b-day”, it indeed is something starting with a B