WTF is i-merge about to do?

Steven | marketing, advertising & campaigns | Thursday, 31 May 2007

New Post on the i-merge blog by Jan Van den Bergh: Something’s happening!
You’ll notice the logo changed, as well as the url: boondoggle.eu (on the blog that makes boonbloggle).

Boondoggle

Boondoggle? It appears to be some kind of craft we usually call scoubidou in Belgium. I see interconnection there. Social stuff. Web 2.0. Seems like a natural fit for i-merge.

But also, it seems some kind of movement.. I read on Wikipedia

Boondoggle, in the sense of a term for a project that wastes time and money, first appeared during the Great Depression in the 1930s, referring to the millions of jobs given to unemployed men and women to try to get the economy moving again, as part of the New Deal. It came into common usage after a 1935 New York Times headline claimed that over $3 million had been spent teaching the jobless how to make boon doggles

Ouch :-)
Hope this isn’t their starting point, suppose not, but little bit unluckily don’t you think? Unless they take this meaning and put it in a creative concept. Would be nice.

Anyway, good luck guys!

Update: seems the news is out now! It’s a rembranding, no M/A. They are opening an office in Amsterdam which Tom De Bruyne is going to lead. Nice.
BTW: good thinking Bert, “b-day”, it indeed is something starting with a B :-)