Some minor issues

Campaign to promote the use of condoms amongst gay man.
By Sensoa. More at www.thefirstgay.be (in Dutch).

I just read in Wired magazine about The Big Word Project. People can buy words at 1$ / letter.

Fun idea, I just bought the word “context“.

Why context? Because in my mind context will be the single most important concept in marketing and advertising the coming years.

I had the opportunity to see Steve Balmer perform live on stage twice the last couple of months. First at MIX08 in Vegas in March, and last month at the Mix essentials conference in Belgium. I enjoyed both times. Some good entertainment, some good business insights. He knows his stuff and best of all, he’s very passionate about it!

One of the new things Steve Balmer does is shout his email address all over the place. Proving the new and more open Microsoft. Interesting, and that’s what I checked out. So I sent him an email, and got a response!

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Remember MacGuiver. Well, you ain’t seen nothing yet, because now there is McGuider. This tough ass navigation hero finds his way .. the easy way. And so can you!

McGuider is a Memory card you simply have to plug in your (gps enabled) cellphone to convert it to a navigation system. Actually worlk great, you can see it in action here.

McGuider campaign developed by These Days (the company I work for) for Tele Atlas.

We do think it’s great if you listen ..

Sara without a H.

to blog about this.
1 campaign and 1 movie

Create your perfect Harley Davidson weekend. Kudos to Michael Thuy an his team at McCann Erickson, it is a nice campaign.
An experience site were you can create your ideal trip, and based on this a Harley is recommended. Good idea and good execution.
I don’t drive a bike however, so for an expert opinion you should ask ibert.

Then here’s a video about the new Zita portal (Belgium). The video illustrates on a fun way you can now customize the portal as you like. Nothing new indeed, but a fun way to create awareness for this concept.

Copy: Don’t feel like sport? From now on you can select the content on Zita yourself.